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Curriculum Vitae

Research focus


Eye-tracking Gaze interactions, Diagnostic eye-tracking, Experiment design
UX Pragmatic & hedonic quality, User interface design, User testing
Cartography Interactive map design, Spatial cognition, Visual analytics of spatial data

Education


2023 – present

Ph.D. Geoinformatics and Cartography

Palacky University Olomouc, Czechia, EU

Real-time eye-tracking in map applications

2021 – 2023

M.Sc. Geoinformatics and Cartography

Palacky University Olomouc, Czechia, EU

Development of a tool for generating sequence charts from eye-tracking data

2017 – 2021

B.Sc. Applied Geography

Masaryk University Brno, Czechia, EU

Thesis: Modelling distribution of European grassland species

Teaching


2024 – present

Lecturing on usability and eye-tracking (KGI/COCAR, KGI/MAUSE, KGI/XGCC)

Department of Geoinformatics, Palacký University Olomouc

Substitute lecturer

2023 – present

Programmatic Data Processing (KGI/PRODA)

Department of Geoinformatics, Palacký University Olomouc

Designer of the course, lecturer & examiner

International Mobilities & Academic Stays


2026

CEEPUS Mobility Programme

Paris-Lodron University Salzburg, Austria, EU

Gaze-based interaction with geovisualizations

2025

Invited Research Stay

Kaunas University of Technology, Lithuania, EU

Implementation of eye-tracking methodology in cartography didactics research

2023

Erasmus+ Blended Mobility Programme

University of Malta, Malta, EU

Geoparticipation and environmental problem solving in innovative pedagogy

2019

Erasmus+ Study Exchange Programme

University of Oslo, Norway, EU

Glacial fieldwork and data analysis in physical geography

Workshops


Oct 2025

The application possibilities of eye-tracking technologies in education, cartography, and the analysis of interactive maps

Kaunas, Lithuania · Kaunas University of Technology

Co-presenter

Sep 2025

From the lab to the field — eye-tracking glasses for evaluation and interaction in cartography

Brno, Czechia · Held at: 26. KK

Co-presenter

May 2024

Possibilities of Eye-tracking Data Visualization and Analyses

Brno, Czechia · Held at: CAL 24

Co-presenter

May 2024

Introduction to the current state of dyslexia intervention, the possibility of eye-tracking technology and the needs of target users

Brno, Czechia · Held at: CAL 24

Co-presenter

Awards


2025

Map of the Year 2025 — Winner · Cartographic Achievement

Czech Cartographic Society

Kartografové v rozjezdu · With: Gabriela Godišková, Dajana Snopková, Markéta Beitlová

2023

GISáček 2023 — 1st place · MSc category

VSB – Technical University of Ostrava

GazePlotter — a tool for generating sequence charts from eye-tracking data (MSc thesis)

2023

Dean's Prize 2023 — 2nd place · MSc category, Earth Sciences section

Faculty of Science, Palacký University Olomouc

GazePlotter — a tool for generating sequence charts from eye-tracking data (MSc thesis)

2023

Map of the Year 2023 — Nomination · Student Cartographic Works

Czech Cartographic Society

GazePlotter — a tool for generating sequence charts from eye-tracking data (MSc thesis)

Research Project Involvement


2025 – present

NAKI III – Castles in the Landscape of the Moravian-Silesian Borderland

Ministry of Culture of the Czech Republic (NAKI III) · Palacký University Olomouc

Software Developer and UX Designer

2024 – present

OP JAK – Excellence in research in the field of digital technologies and wellbeing (DigiWELL)

Operational Programme Jan Amos Comenius (OP JAK) · Masaryk University

Programmer and Researcher

2024 – 2025

IGA UP – AI visionaries: Innovative testing methodology for examining religious beliefs

Internal Grant Agency of Palacký University (IGA UP) · Palacký University Olomouc

Technology and Eye-tracking Co-investigator

2023 – 2025

TAČR – Re-education of dyslexia and development of reading skills using eye-tracking

Technology Agency of the Czech Republic (TAČR) · Masaryk University / Faculty of Arts

Programmer and Researcher

2023 – 2025

GAČR – Identification of barriers in the process of communicating spatial socio-demographic information

Czech Science Foundation (GAČR) · Palacký University Olomouc

Eye-tracking Analyst

Bibliography


  1. S. Popelka, O. Ruzicka, T. Vanicek, K. Facevicova, M. Beitlova, M. Vojtechovska, P. Cybulski, Z. Stachon (2026). Evaluating User Interaction with Cartographic Visualizations on Mobile and Desktop Platforms. International Journal of Human–Computer Interaction. doi:10.1080/10447318.2026.2718631
  2. M. Vojtechovska, M. Beitlova, S. Popelka (2026). Visualization Lenses for Time-Binned AOI Occupancy in Eye-Tracking Analysis. Proceedings of the 2026 Symposium on Eye Tracking Research and Applications. doi:10.1145/3797246.3805723
  3. M. Vojtechovska, S. Popelka (2026). GazePlotter: An open-source solution for the automatic generation of scarf plots from eye-tracking data. Behavior Research Methods. doi:10.3758/s13428-026-02959-5
  4. T. Vanicek, M. Vojtechovska, S. Popelka (2026). A Scoping Review of Eye-Tracking Studies on the Usability Evaluation of Interactive Geovisualisations. International Journal of Human–Computer Interaction. doi:10.1080/10447318.2026.2618556
  5. M. Vojtechovska, S. Popelka, P. Kubíček (2025). Gaze controlled maps: scoping review of gaze-based interactions in geovisualisations. International Journal of Digital Earth. doi:10.1080/17538947.2025.2510563
  6. M. Vojtechovska, M. Muczková, S. Popelka (2025). Exploring Gaze Re-Inspection Dynamics with Running Recurrence Quantification Analysis (RRQA). Proceedings of the 2025 Symposium on Eye Tracking Research and Applications. doi:10.1145/3715669.3725875
  7. S. Popelka, J. Dorusakova, T. Vanicek, M. Vojtechovska (2025). Mapping Democracy: An Eye-Tracking Analysis of Election Maps. Proceedings of the 2025 Symposium on Eye Tracking Research and Applications. doi:10.1145/3715669.3725865
  8. S. Popelka, J. Kominek, M. Vojtechovska (2024). Exploring Geological Map Usability Through Sequence Chart Visualization. Proceedings of the 2024 Symposium on Eye Tracking Research and Applications. doi:10.1145/3649902.3653520
  9. M. Vojtechovska (2024). Beyond Evaluation: Utilizing Gaze-Based Interactions for Digital Cartography. Proceedings of the 2024 Symposium on Eye Tracking Research and Applications. doi:10.1145/3649902.3655102
  10. N. Dostálová, P. Pátková Daňsová, S. Ježek, M. Vojtechovska, Č. Šašinka (2024). Towards the Intervention of Dyslexia: a Complex Concept of Dyslexia Intervention System using Eye-Tracking. Proceedings of the 2024 Symposium on Eye Tracking Research and Applications. doi:10.1145/3649902.3656490

Technical Skills


Programming TypeScript, JavaScript, Python, R, HTML/CSS, SQL
Frameworks SvelteKit, Svelte, Three.js
Eye-tracking Tobii Pro, OGAMA, GazePoint, Pupil Labs, Custom tool development
GIS QGIS, ArcGIS, Leaflet, MapLibre
Languages Czech (native), English (C1)